Coca-Cola, The Pause That Refreshes advertisement, 1963

Advertisement for Coca-Cola featuring an African American couple seated in wooden chairs, facing one another.  The floor around the couple is covered in confetti and balloons. The tagline reads "The Pause That Refreshes.  Only Coca-Cola gives you the bright little lift, the big, bold...

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Bibliographic Details
Collection:Balch Institute ethnic images in advertising collection (#3238)
Date:1963
Dimensions:25.5 x 34 cm
Box Number:Box 2
Format: Electronic
Subjects and Genres:
Copyright:Please contact Historical Society of Pennsylvania Rights and Reproductions (rnr@hsp.org)
Online Access:https://digitallibrary.hsp.org/index.php/Detail/objects/10089
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Summary: Advertisement for Coca-Cola featuring an African American couple seated in wooden chairs, facing one another.  The floor around the couple is covered in confetti and balloons. The tagline reads "The Pause That Refreshes.  Only Coca-Cola gives you the bright little lift, the big, bold taste that's always just right--never too sweet.  Sparkling as the next dance!"  A small note in the upper right-hand corner reminds readers to watch RAWHIDE and PERRY MASON on CBS-TV.