Cover Image

Salem Spirit R. J. Reynolds Tobacco company advertisement, 1983

Two-page ad for R. J. Reynolds Tobacco Co., Salem cigarettes featuring two African American women and three African American men.  The quintet is shown outside sitting near the open hatch of a vehicle.  The tagline reads "You've got what it takes.  Salem Spirit."

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Bibliographic Details
Main Author: R. J. Reynolds Tobacco Company (Creator)
Collection:Balch Institute ethnic images in advertising collection (#3238)
Date:1983-12-01/1983-12-31
Dimensions:20.5 x 27.5 cm
20.5 x 27.5 cm
Box Number:Box 2
Format: Electronic
Subjects and Genres:
Printed Matter
Copyright:Please contact Historical Society of Pennsylvania Rights and Reproductions (rnr@hsp.org)
Online Access:https://digitallibrary.hsp.org/index.php/Detail/objects/9688
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Summary: Two-page ad for R. J. Reynolds Tobacco Co., Salem cigarettes featuring two African American women and three African American men.  The quintet is shown outside sitting near the open hatch of a vehicle.  The tagline reads "You've got what it takes.  Salem Spirit."

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