01580npc a2200217 u 4500001001800000008004100018040000900059041000800068099000900076100003200085245009100117300005900208520075400267650004501021650005901066650004101125650005701166650003901223650005101262852004901313hsp.ead.at01-3440121011i        xx                  eng d  edacs0 aeng  a34401 aYost, Frederick M.ecreator1 aFrederick M. Yost collection on John Wanamaker's department store publicityf1861-1985  a63.0 Linear feetf63 linear feet, 45 boxes, 13 volumes  aThis collection chronicles several decades of displays and promotions at John Wanamaker's department store, much of it under the supervision of Frederick M. Yost. Yost began working at Wanamaker's in 1948. From 1952 to 1965 he was in charge of sales promotions, and in 1965 became the Corporate Vice President. Yost's background included theater and lighting design.The collection includes papers and scrapbooks documenting public relations, advertising, special events, and store design and display. Also included are internal office memos, photographs of displays and their construction, architectural drawings, news clippings, and many materials pertaining to the elaborate Christmas displays and light shows that were a tradition at Wanamaker's. 7aAdvertising--20th century2Local sources 7aConsumerism--Philadelphia--20th century2Local sources 7aFashion--20th century2Local sources 7aMarketing and Promotion--20th century2Local sources 7aSales and marketing2Local sources 7aWanamaker--Promotional material2Local sources  bThe Historical Society of Pennsylvaniac3440