Frederick M. Yost collection on John Wanamaker's department store publicity 1861-1985
|Main Author:||Yost, Frederick M.|
Marketing and Promotion--20th century
Sales and marketing
This collection chronicles several decades of displays and promotions at John Wanamaker's department store, much of it under the supervision of Frederick M. Yost. Yost began working at Wanamaker's in 1948. From 1952 to 1965 he was in charge of sales promotions, and in 1965 became the Corporate Vice President. Yost's background included theater and lighting design.The collection includes papers and scrapbooks documenting public relations, advertising, special events, and store design and display. Also included are internal office memos, photographs of displays and their construction, architectural drawings, news clippings, and many materials pertaining to the elaborate Christmas displays and light shows that were a tradition at Wanamaker's.
63.0 Linear feet 63 linear feet, 45 boxes, 13 volumes