Balch Institute ethnic images in advertising collection 1891-1999

No Cover Image
Corporate Author: Balch Institute for Ethnic Studies
Other Authors: Unidentified
Format: Manuscript
Language: English
Subjects: Advertising--Brand name products.
Advertising--Periodicals.
Ethnic mass media--United States.
Mass media and ethnic relations.
Stereotype (Psychology) in advertising.
Summary: Surveyors wrote abstract:This collection is an artificial one consisting of ethnic images in advertisements, ranging from the late 1890s to 1999. The ethnic groups included are African-American, Arab, Anglo, Dutch, Eskimo, English, Chinese, general Asian, Native American, Italian, Irish, Hawaiian, German, Jewish, Japanese, Scottish, French, Greek, Russian, Swiss, Mexican, general Latin American, Pennsylvania German, and some multi-ethnic. Images are arranged alphabetically by name of ethnic group portrayed. The collection appears to have been intended for an exhibit.Addendum, raf 07/05/05: These additions contain many of the same type of materials as the main collection. The collection is rich in graphics (many are small, clip-art drawings) of various ethnic groups. The bulk of the images are caricature stereotypical representations that were used widely in advertising and merchandizing in the early to mid twentieth century. Highlights include a few pieces of advertising ephemera targeted at reaching a specific ethnic group, such as two fans from African-American riding academies. There is also a very unusual illustrated promotional booklet from Fischeŕs Coffee entitled ́How to Ask for A Cup of Coffee in 32 Languages.́
Physical Description: 2.0 Linear feet 2 linear feet, 3 boxes,
Collection Number: 3238

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