Frederick M. Yost collection on John Wanamaker's department store publicity

This collection chronicles several decades of displays and promotions at John Wanamaker's department store, much of it under the supervision of Frederick M. Yost. Yost began working at Wanamaker's in 1948. From 1952 to 1965 he was in charge of sales promotions, and in 1965 became the corporate vice... Full description

Record Source: Archival Materials
Collection Information: Frederick M. Yost Collection On John Wanamaker's Department Store Publicity (#3440)
Main Author: Yost, Frederick M.
Format: Manuscript
Language: English
Subjects and Genres: More/Less
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