Balch Institute ethnic images in advertising collection
In 1999, the Balch Institute for Ethnic Studies created an exhibition on the depictions of various ethnic groups in local, regional, and national advertisements and mass media. This artificial collection of graphics resulted from staff culling items for that exhibition. The materials in the collecti... Full description
|Collection Information:||Balch Institute Ethnic Images in Advertising Collection (#3238)|
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|Corporate Author:||Balch Institute for Ethnic Studies|
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Processing Information: The items in this collection were previously part of the Balch Institute collection of miscellaneous ethnic ephemera (SPC002), but they were separated at some point in the past. An inventory of the materials in SPC002 is available in the library upon request.
0.6 Linear feet ; 2 boxes, 1 flat file
The collection is open for research. The bulk of the collection has been digitized and is searchable through digitallibrary.hsp.org.
In 1999, the Balch Institute for Ethnic Studies created an exhibition on the depictions of various ethnic groups in local, regional, and national advertisements and mass media. This artificial collection of graphics resulted from staff culling items for that exhibition. The materials in the collection date from the 1890s to the late 1990s. The bulk of the images in the collection contain caricatured and stereotypical representations of individuals that were used widely in advertising and merchandizing in the early to mid twentieth century. In the collection researchers will find magazine and newspaper advertisements, produce labels, pamphlets and small publications, cards and postcards, clipart, menus, placemats, and ephemera, some of which was targeted at a specific ethnic group, such as fans from African American riding academies. There is also an illustrated promotional booklet from Fischer’s Coffee entitled “How to Ask for A Cup of Coffee in 32 Languages” (Box 1, Folder 20).
Among the many ethnic groups represented in the Balch Institute ethnic images in advertising collection are African American, Arab, Dutch, Eskimo, English, Chinese, North American Indian, Italian, Irish, Hawaiian, Hispanic, German, Jewish, Japanese, Scottish, Russian, Swiss, and Pennsylvania Dutch. There are also items that depict multiethnic groups, and at least one item does not appear to be connected to any group. In addition, some items have been separated into non-ethnic categories, such as "Immigrant" and "Appalachian."
In Box 1 the images are arranged alphabetically by name of ethnic group portrayed. Box 2 contains a series of 35mm photographs of items. most of which are in the collection, along with a few that are not. There is one flat file of oversized items pertaining to several different ethnic groups.